Blogging Basics: Developing Your Social Media Strategy Example
Blogging Basics: Developing Your Social Media Strategy Involves
Blogging Basics: Developing Your Social Media Strategy Plan
Blogging Basics: Developing Your Social Media Strategy Examples

Build your social media strategy around your personal brand with authenticity, focus and consistency. Being real in the virtual world will expand your influence, connecting you more quickly to. A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Then, track your social media strategy progress with your goals so that you can determine the effectiveness of your strategies. Choose the right platforms for your business. There are many different social media platforms available, but that doesn’t mean you have to be on all of them.

With more than three billion people now using social media every single day, it’s important to stay ahead of the curve when it comes to your brand or client’s social media activities.

Blogging basics: developing your social media strategy example

Blogging Basics: Developing Your Social Media Strategy

But this can be tricky when social media keeps changing. There have been a host of updates to social media platforms throughout 2018 and into 2019. There are also a ton of new trends that affect how users engage on these platforms. Each of these changes has been a catalyst for businesses to adjust their social media marketing strategies and tactics.

In order to stay competitive, you need to adjust your strategy, as well. Here are seven tactics that your social media strategy needs in 2019, including examples of these social media strategies in action.

1. Target true engagement

Cheating the system to encourage engagement has been a popular social tactic for some time, but it is a social media marketing mistake to avoid. Brands will share posts that suggest users simply “tag a friend in the comments below” to rack up interaction figures without actually creating a conversation. But algorithms are getting smarter, and engagement bait isn’t going to cut it this year as platforms crack down on spammy systems for garnering likes and shares.

With organic reach declining and more businesses upping their social ad spend, content needs to be truly interesting and engaging so that followers, and wider audiences, can’t help but get involved. Whether that’s irreverent conversation in the style of the MERL and Gregg’s, or creating artistic vertical video for Facebook, it’s more important than ever to find the voice and the stories that work for you.

How to jump on the trend: Stop relying on lazy social CTAs. Think about your brand voice guidelines and how you can best apply them to social media, using social as part of wider content marketing strategies instead of a standalone.

2. Work with micro-influencers

On the theme of true social media engagement, it’s no surprise that micro-influencers continue to win ground over their more celebrity-like counterparts. Aside from budget benefits, in that micro-influencers often work on a gifting basis or simply have much lower fees than the big names, research continues to show that their audiences are more highly engaged and can be more niche-specific than all-singing, all-dancing social media stars.

Some research has even clearly shown that once a profiles amasses more than a few thousand followers, engagement rates on sites like Instagram start to rapidly decline. Collaborating with digital socialites who have between 1,000 and 10,000 followers comes at a fraction of the usual influencer cost, but with a likelihood that genuine engagement will be much greater.

This is in part attributed to a level of believability that can be lost with bigger “influencers.” While some brands turned their nose up at the idea of micro-influencer collaborations in 2018, anyone hoping to produce credible collaborative work this year needs to embrace the up-and-comers. Dmg equilibrium vs fabfilter pro q3 pro.

How to jump on the trend: Take the time to research up-and-comers in your niche. Search relevant hashtags to find social stars who aren’t represented by agencies, where audiences are smaller and engagement rates are higher. Plan influencer campaigns based on relevancy, not audience size.

3. Get rid of fake followers

On the theme of genuine engagement and influencer marketing, it would be wrong not to address the issue of fake social followers that really gained momentum throughout 2018. Fake and spam accounts have been around since the dawn of social media, but now it’s increasingly common to find so-called “influencer” profiles with millions of followers, where the reality isn’t quite what it seems. Even politicians and celebrities have been caught cheating.

Part of the reason that it’s so important to check engagement rates before connecting with an influencer is that audience size does not necessarily equal views or activity. Fake followers and paid-for likes can make it seem that someone is popular, but on closer inspection, collaborating could be a waste of time and money.

2019 is already shaping up to be the year that fake followers are public enemy number one, with sites like Instagram and Facebook announcing their plans to stamp out fraudulent activity once and for all.

How to jump on the trend: If you’ve been buying followers from services promising to grow your audience, stop. And similarly, when you’re working with influencers, don’t be afraid to do some serious homework. Tools like Twitter Audit and HypeAuditor can help.

4. Make your social profile shoppable

Download adobe cloud for mac. Shoppable social has already made waves, from Pinterest’s buyable pins to the Checkout on Instagram. But there have been some major upgrades over the past year, and the path from social app to checkout page is now clearer and shorter than ever.

Pinterest has upgraded ad pins to “Product Pins”—a tool that takes shoppers straight to the checkout page for a selected item on a retailer’s site, while Instagram now gives users a route from discovery to checkout without ever having to leave the app. Even the “Explore” page now features a shopping tab—something that paid search marketers should be aware of.

Pinterest say that their Product Pins have increased click-through rates to retailer websites by 40%. With shoppers likely to drop a purchase if the steps between viewing an item and paying for it get too numerous, retailers should leap at the chance to make the kinds of instant sales that social media encourages.

With many shoppers first browsing on social or on Google, paid search and paid social teams will need

1. Target true engagement

2. Work with micro-influencers

Blogging Basics: Developing Your Social Media Strategy Example

3. Get rid of fake followers

4. Make your social profile shoppable